Border Books & Music is now layering digital aspects into its physical shopping experience, part of an interior overhaul starting this week. Alongside books, cafes, and comfy chairs, Borders will position computer kiosks that enable book downloading, self-publishing, genealogy research, and the construction of photo albums. The ambitious effort is being piloted this Friday in Ann Arbor, Michigan, home base for the company.
The digital push also includes Borders Digital Music, a concept that features custom CD mixing and burning. Borders has amassed a collection of several million tracks, according to information shared late last week. Customers can also transfer their downloads to portable MP3 players, but not the iPod. Borders will bring the concept to a total of 14 stores by the end of this year.
Online, Borders is also preparing its own music launch, according to information revealed in January. Currently, Borders outsources its music initiative to Amazon, and splits the revenues. That relationship ends in April, at which point Borders is planning an independent initiative.
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